As more consumers lean toward the trend of booking trips and accommodations on their smartphones, Priceline.com is gearing up to accommodate its influx of mobile traffic by revamping the user experience to include additional personalized - and speedy - features. The brand is also pre-launching its newest national campaign by rolling out custom video content on Facebook’s mobile targeting platform. “Facebook brings tremendous scale in mobile,” said Flavie Lemarchand-Wood, vice president of global communications at Priceline.com, Norwalk, CT. “There are so many reasons why people need to book travel and we developed a Facebook campaign that would leverage these reasons in real-time, from flying to a cousin's wedding or a job interview, to visiting colleges with a son or daughter.” Get the full story at The Mobile Marketer