is seeing the fruits of its recent focus on including alternative accommodation to the portfolio, hitting a total volume of 1.2 million properties worldwide including 640,000 vacation rentals, CEO Glenn Fogel says during the company’s earnings call with analysts. Advertising spend has increased massively between the first quarters of 2016 and 2017, up 25% to $981 million. Agency revenue was where Priceline got most of its boost in sales, with the top line jumping by almost 25%. Merchant bookings grew more slowly but still climbed by a fifth, bouncing back from a particularly poor period in the fourth quarter of 2016. CEO Glenn Fogel put a positive spin on the quarter's performance. "The Priceline Group is off to a strong start in 2017," Fogel said, "with solid growth in room-nights and rental car days booked." The CEO went on to talk about the extent to which the platform has continued to grow. Get the full story at Tnooz, Madison, and Priceline