Priceline is expanding beyond travel reservations, seeking to maintain growth at a company that’s boosted revenue by at least 20 percent for seven straight years. The company last month completed its acquisition of restaurant-booking website OpenTable Inc. for $2.6 billion, and Chief Executive Officer Darren Huston today said Priceline is investing in marketing as well as pushing into regions such as China. “Chinese bookers, they’re one of the fastest-growing bookers on all of our properties,” Huston said on a conference call today. “Tapping into China is going to be a huge benefit.” OpenTable is part of Priceline’s mobile strategy for its brands to connect to various aspects of a traveler’s experience. Today, Priceline unveiled OpenTable’s mobile payments program in New York, allowing restaurant-goers to pay their checks on their phones, Huston said on the call. The company plans to expand the program to 20 other cities before year-end. Priceline also will jointly market the OpenTable application with its hotel offerings, encouraging travelers who book accommodations with Priceline’s sites to also find restaurants and make reservations through OpenTable. Get the full story at Bloomberg and Priceline (PDF 140 KB) Read also "Priceline's success comes at a price" at The Wall Street Journal