With over $68.1 billion in gross bookings in 2016, Priceline is the world leader in online travel through different brands — priceline.com, booking.com, agoda.com, KAYAK, rentalcars.com and OpenTable. Priceline is approaching 1,000 employees in China with three customer service centers across the country, according to Fogel. “If you want to be successful in China, you absolutely have to localize. Things are changing there so rapidly. Innovation is unbelievable. It’s really amazing that people here sometimes think, ‘Oh, China they’re catching up and copying what we do.’ They’re so wrong. [China’s] the cutting edge,” he told Yahoo Finance at the Skift Global Forum. Get the full story at Yahoo! Finance