“It might not be a good idea” for the chains to push those discounted rates, Boyd said. In other words, if the hotel chains continue to offer discounted rates to their loyalty program members when booking directly on the chains’ own websites, then Priceline can do some discounting of its own as a counter-measure. “We think it is a good idea regardless of the market cycle” or occupancy rates for the chains to participate in Priceline Group sites such as Booking.com and Priceline.com with their most-competitive rates if they want to maintain average daily rates and revenue per available room numbers, he said. Get the full story at Skift