A recent survey by Wakefield Research, commissioned by Priceline.com, discovered 49 percent of Americans that did not take a last-minute trip in 2014 regretted not doing so, while 73 percent of millennials claim they are likely to purchase a spur-of-the-moment vacation in the upcoming year. According to the results, 58 percent of respondents believe a 2015 last-minute vacation is on the horizon, proving that this year is an optimal time for booking apps to compete against each other for the upper hand in the crowded mobile travel space. “In recent years, we’ve seen an increase in our customers’ comfort levels with reserving last-minute vacations,” said Fabiola Carcamo, mobile product director at Priceline.com, New York. “In 2014, 80 percent of reservations made on a mobile were same-day reservations and 25 percent of those are within 5 miles of the hotel. “This has helped fuel Priceline.com’s efforts to offer a more diverse array of last-minute reservation tools across all devices – Deals Near Me, Tonight Only Mobile Deals and Express Deals – in addition to adding 2,000 new mobile exclusives hotel deals. More specifically, our Express Deals, which allow consumers to select the neighborhood, star level and amenities before reserving a room, grew 10 times since its late 2013 launch,” she said. Get the full story at Mobile Commerce Daily