Upside, the new travel website of Priceline founder Jay Walker, has built an entire system that lets business travelers turn that flexibility into something great for them and for their company. Typically when a business traveler gets to trade their flexibility, they get about an average of $100 to $200 in free gift cards to their favorite stores on every trip they buy. Companies reduce their travel costs by 5% to 15%. So in the business travel space that's an enormous benefit that nobody has ever had before, says Walker. According to Walker, nobody's ever run the analysis because nobody has ever had a big data system to look at every possible airfare, every possible hotel and then price it exactly the way you would want to look at it, as opposed to look at long lists. Get the full story at USA Today Read also "Priceline founder launches new company aimed at business travelers"