Priceline.com customers will continue to have access to United fare content, and United and priceline.com will work together to develop innovative ancillary products and services to be delivered through the United Technology Application. Booking of tickets using the United Technology Application began earlier this year. "We are excited to roll out this new connectivity and strengthen our long term strategic relationship with United," said Brigit Zimmerman, priceline.com Vice President, Air. "We continue to develop our relationships with efficient and innovative partners like priceline.com and Farelogix," said Tom O'Toole, United Airlines Sr. Vice President, Marketing and Loyalty. Related Link: Farelogix for Airlines