Mr. Hennessy, currently chief marketing officer of the company’s brand, will replace Chris Soder, who will become chairman. Mr. Hennessy will report to Darren Huston, CEO of Priceline Group. “At, Paul helped lead the launch of our successful branding efforts and helped expand our business around the world,” said Mr. Huston in a statement. “In this new role, Paul is returning to, and we believe he is the right person to rejuvenate the brand and significantly contribute to our position in the U.S. market.” Lodging sites like have fueled most of Priceline’s growth over the past decade, though the company is now looking for more ways to market itself. Its $2.6 billion acquisition of OpenTable expanded the online travel giant’s offerings into a new field of restaurant reservations. Get the full story at MarketWatch Read also "Priceline: The vacation continues" at Seeking Alpha