“And so I believe it is a paid world.” With those simple words, Priceline.com CEO Paul Hennessy summarized a development that has become painfully obvious to travel brands trying to get their piece of free real estate in Google search results: Search engine optimization, the science of getting a company to surface high in Google’s organic search results, is basically near death or already a fatality as Google AdWords and Google’s own hotel, flight, local, shopping, and Google+ products shove organic results down the page or screen into Web and mobile oblivion. One of the only ways to get any visibility in this paid Google environment is to spend big bucks for a text advertisement. Get the full story at Skift