Priceline.com launched 866-PRICELINE - a toll-free telephone reservation service that lets priceline.com customers purchase vacation packages and hotel rooms 24 hours a day, seven days a week. The new telephone service is in addition to priceline.com's Internet-based travel reservation services.

Priceline.com's vacation packages service lets customers choose the exact hotel they want and review the final price before deciding to make a purchase. With priceline.com's hotel service, customers can choose from an extensive array of hotels around the world, each with its own published price. For deeper savings, customers can go online at priceline.com and use priceline.com's Name Your Own Price hotel service.

"We're pleased to offer this new telephone reservation option for our customers," said Chris Soder, priceline.com's Executive Vice President, Travel Services. "866-PRICELINE is well-suited to these products, since there's no bidding involved. With vacation packages, our telephone representatives will help customers build a customized package with the hotel and flights they want, as well as optional rental car. With our hotel service, representatives will locate the exact hotel a customers wants, or they can help with suggestions and prices for a given city and area. Here, too, customers pick the exact hotel that's right for them."

The new 866-PRICELINE telephone reservation service covers a broad array of exciting travel options. Priceline.com's vacation packages service includes over 3,500 hotel and resort properties in the U.S., Mexico, the Caribbean, Europe and Canada. Typically, by booking a priceline.com package vacation, customers can save up to $200 compared to buying the individual trip components separately.*

Priceline.com's published-price hotel service, available through 866-PRICELINE, covers over 60,000 hotels around the globe. All major brands are represented, as well as thousands of independent properties. Customers can book the exact hotel, dates, room type and amenities they want. All 866-PRICELINE room reservations are guaranteed and immediately entered into the central reservation system used by the selected hotel.