From now through February 22, 2006, travelers who book theirhotel rooms through priceline.com, will receive a $10 Amazon.com gift certificate for every night of their stay, up to a maximum of $100. Stays must be completed by May 31, 2006.

To qualify for the gift certificates, customers must select from the 12,000 designated hotels that are participating in the program. This offer applies to published-price hotel rooms only, and does not apply to hotel rooms purchased through priceline.com's Name Your Own Price hotel service.

The Amazon.com offer is being used to introduce customers to priceline.com's new hotel service, which launched last month. Now, when hotel customers come to priceline.com, they see an easily sortable and searchable grid of hotels and published prices for the places they want to visit. For those who want deeper savings, there's still the option of using priceline.com's famous Name Your Own Price(R) hotel service.

Priceline's new hotel service provides customers with powerful new options for saving money on hotel rooms around the world. The hotel service's new features include:

- Hotel Search. Select a destination and priceline.com will display an easy to compare grid of hotels, neighborhoods, star ratings and prices. Most hotel listings feature a description of the property, plus pictures, maps, reviews and ratings, star ratings and daily pricing. Hotel listings can be automatically sorted by neighborhood, price, star level, popularity and hotel or brand name. After selecting a hotel to review, customers can further refine their choice by selecting room and bed types and whether the room is smoking/non-smoking. Priceline.com has access to more than 60,000 hotels, including all of the country's leading brands.

- Customer Reviews. Want to know what other travelers thought about a hotel? That's easy to do with the unbiased customer reviews provided with many of the hotels reserved through priceline.com.

- Buy A Package And Save. Now, priceline.com hotel customers will see how much they can save by adding an airline ticket and optional rental car to their hotel room purchase.

- More Ways To Save Trip Tips. Priceline.com will let customers know if they can save even more money by selecting a different part of town, star rating, a similar destination, or by choosing different travel dates. The new hotel service also shows pricing for specific days of the week, so customers can see how prices may change depending on the part of the week they choose.

- Name Your Own Price. Flexible travelers can save up to $100 per night by using this feature where they pick the travel dates, neighborhood, star level and price, and priceline.com works to find a hotel willing to accept that price. Priceline.com's Name Your Own Price service is different from other travel services. With Name Your Own Price, the exact hotel is shown only after purchase.