“As with all of our channels, we’ll experiment and optimize with our partners at TripAdvisor and expect to achieve healthy ROIs while being given the opportunity to bring new customers into our fold for the long term,” Huston said during Priceline’s third-quarter earnings call. Huston said Priceline is aware of potential problems in working with a competitor. “Obviously, it’s a very tricky area, and what we would never want to do is be a dumb pipe to somebody else’s brand, and we would never want to give our content away to somebody to book other people’s bookings; and you’ll see that we’ve done neither of those,” he said. Get the full story at Travel Weekly