Earlier too, on Priceline’s fourth quarter 2014 earnings call, Huston had mentioned that the company believes in organic growth as opposed to the strategy of growth through several similar acquisitions. Its rival Expedia seems to be pursuing a growth strategy based on consolidation. TripAdvisor is also on an acquisition spree on the restaurant reservation and entertainment space. However, Priceline’s CEO stated that its growth strategy constitute of building its existing brands and partnerships and also to test waters in new segments before buying companies in those spaces. He also claimed that Priceline generated 28% growth in both the top and bottom line in 2014, and the growth was entirely organic. Hence, this is how Priceline differentiates itself from its peers. Get the full story at Forbes Read also "Expedia CFO’s global plan: acquire, invest, and consolidate" at Tnooz