Kayak can help Priceline reduce its dependence on Google which has time and again been accused of placing its results upfront, negatively impacting the visibility of other travel products; Priceline is one of Google’s biggest customers. Kayak can diversify Priceline’s revenue stream by adding value to its travel search & advertising platform. Around 38% of leisure travelers and 57% of business travelers in the U.S. use mobile for getting travel information. By leveraging Kayak’s expertise in mobile Priceline can build a stronger mobile foundation. Get the full story at Trefis