Some people have a very hard time trusting Facebook. After dozens of privacy problems over the years, they’ve grown extremely weary of what the company is doing with my personal information. I, for one, rarely use Facebook anymore, beyond a rare comment or “Like.” My Facebook fears stem from the several instances when the company has added new features to the site and chose to automatically opt-in hundreds of millions of users, most of whom don’t even know they’ve been signed up for the new feature. I’ve also been sapped by the company’s hyper-confusing privacy policy, which requires users to navigate a labyrinth of buttons and menus when hoping to make their personal information private. For Facebook, these breaches on people’s personal privacy rarely result in any repercussions: the negative press is usually temporary, and users have mostly stayed with the service, saying that there isn’t a viable alternative social network to talk to family and friends. That is, until now. Get the full story at The New York Times