In fact, more than two-thirds of US millennial internet users said promotional emails affected their purchase on decision at least a few occasions. But these channels may not be able to influence millennial purchasing decisions all of the time, August 2016 data from advertising technology company Fluent found. As a matter of fact, only 13% of respondents said promotional emails affected them all of the time. More respondents said promotional emails influenced their purchases at least some of the time. And one in five said email swung their decision on a few occasions. Promotional emails aren’t the only digital marketing channel that can influence millennials’ purchase decisions: Select ads—like those on social media—can as well. Indeed, nearly two-thirds of US millennial internet users said that ads on social media networks influenced their purchase decisions at least on a few occasions. Get the full story at eMarketer