Many hotels have questions about which types of campaigns are best, what return to expect on them, and the true value of those campaigns. For campaigns for a specific special offer or a rate plan, there are clear goals and targets. However, prospecting campaigns – ones designed to introduce your hotel to new audiences and increase brand awareness – are part of a bigger picture. They help your hotel in the medium and long run, not just the short term. In the online world, where so many things can be easily tracked, many of us assume we can track anything and everything – however, sometimes it’s more difficult to see the real value of a campaign. Here’s why these prospecting campaigns are so important. Get the full story at Net Affinity