Instead of crunching numbers, revenue strategists can now focus on creating pricing strategies and campaigns for every channel guests use to book their rooms - from brand.com to Hipmunk. In fact, so much of what the new revenue management tools allow hotel operators to do revolves around automating the many tedious, mind-numbing accounting tasks, and unleashing the creative and critical thinking aspects of revenue strategy. Last year, the Red Lion Anaheim setup an Expedia campaign in South Korea for outgoing Disneyland tourists when the hotels revenue strategist Stephenie Torres read about country’s visa waiver program establishing visa-free travel to the U.S. “In three weeks, we picked up 1,200 room nights,” she says. “And it’s super easy to turn on and off a program like that whenever you need it.” Get the full story at Lodging Magazine