It further details what operators can do to enhance a connected guest's experience to stay competitive in this evolving landscape. With 75 percent of mobile users using smartphones by the end of 2014, hotel operators are well advised to take advantage of the benefits they can provide their guests. Those who don't will cede valuable ground not only to traditional competitors, but also to new entrants with more flexible standards. We discuss how to develop a mobile strategy that encompasses: - Guest profiles - Personalized stay - Social listening - Privacy preferences Read the full story at PwC (PDF 807 KB)