Maintaining a high price accuracy is extremely important in Hotel Ads because it is one of the core metrics that determine a rudimentary form of Quality Score. The higher your Price Accuracy, the lower your CPCs and the better chance you have at maximizing volume and return. The possible Price Accuracy scores are Excellent, Good/Poor, At Risk, and Failed. Anything below Excellent can be problematic, so that should be your target. Even accounts with Good Price Accuracy scores could end up paying inflated CPCs. Volume can start dropping significantly after Poor, and a campaign risks being completely shut off below that. Price Accuracy is measured when Google’s crawlers check your landing pages to ensure that what users see in your offer is in line with what they see on the site. These crawls happen on an ongoing basis, so it’s key to watch Price Accuracy every day. Get the full story at Koddi