Transforming a cold prospect into a hot one who’s ready to buy can take considerable time, effort and marketing dollars. So why wait? To increase sales now, choose marketing tactics that will reach your hottest prospects and successfully convert them into customers or clients.

Tactics that reach hot prospects are vitally important to every effective marketing program because they balance out the longer-term efforts required to move cold and warm prospects through the sales cycle.

Who are these hot prospects? They’re people actively looking for what you market. They're pre-qualified, because they've gone through much of the preliminary decision-making process and know what they want--or at least have a general idea of what they're shopping for.

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