The company explained in a press release that the new chatbot is “designed to deliver exceptional experiences for guests who prefer digital brand interaction,” including those staying in the chain’s busy Heathrow Airport and South Kensington, London lodgings, and too help resolve many straightforward requests but also fetch a human helper to tap in as needed. Named for its patron brand, the conversational chatbot operates on a tailored Customer Experience Platform (CXP) by Aspect Software, a UK-based contact center, self service, and workforce solutions firm. According to Edwardian Hotels, Edward’s introduction addresses a growing consumer preference toward self-service, and is “part of a wider project to digitally transform the way that Edwardian Hotels London engages with guests across every touch point [with]Aspect’s cloud-based technology.” Get the full story at Forbes