Carlson Hotels Worldwide selected analytics firm Compete to help further optimize the online channel of its Radisson Hotels & Resorts brand. Over the past two years while working with Compete, Radisson has experienced a 56% increase in the conversion rate of consumers visiting its Web site.

Compete has recently worked with Carlson hotels to conduct benchmarking analysis of the Radisson Web site and its key competitors, providing recommendations that have led to new features and functionality such as integrating a bookings engine directly on the information page for each hotel property. Compete's conversion funnel analysis of competitor hotel brand sites and aggregator sites has allowed Carlson to hone its messaging and implement industry best practices at key defection points in its reservation process.

"Compete is unique in the marketplace in its ability to benchmark online channel performance among competitors industry wide," said Dawn Hepper, director of Online User Experience for Carlson Hotels Worldwide. "In the time we've worked together, our conversion rate has improved significantly and we have every indication that this number will continue to grow."

Compete will continue to work with Carlson hotels to help them make strategic decisions on how to improve the effectiveness of their online efforts in attracting customers and to identify and prioritize opportunities for site improvements.

"Companies like Carlson Hotels Worldwide are turning to Compete to help them identify and reach target consumers in ways that haven't been possible until now," said Stephen DiMarco, Vice President of client services and marketing. "Compete is proud to be working with Carlson hotels and we look forward to a strong partnership that will sharpen their ability to communicate with consumers."