The availability of the most updated rates, which would get reflected in the user’s rate calendar in less than 60 seconds, would serve as a key input for hoteliers while developing an effective pricing strategy. With the growing competition and a hyper-dynamic market, hotels need to change their prices multiple times in a day to stay ahead of their competition. This necessitates the need for having a minute-by-minute market pulse and competitive intelligence. Using this advanced feature would not only help hotels adopt dynamic pricing but will also transform them from batch-based data processing to real-time data acquisition and actionable insights, resulting in a measurable impact on hotel’s bottom line. According to Dr. Anand Medepalli, RateGain’s Chief Product Officer, early feedback on this feature has been overwhelmingly positive and users feel on the top of their data needs. “We are very proud at the launch of the ‘Lightning Refresh’ functionality on our rate shopping tool, Optima, enabling our hotel partners to refresh rates from the OTAs in a matter of seconds. In this ever dynamic world, access to up to data could mean the difference between winning and losing,” continued Dr. Medepalli. RateGain launched Optima in October 2016, as a solution to provide comprehensive rate-intelligence to hotels by tracking more than 500+ OTAs, meta-search sites, GDS, brand sites & mobile apps and more than 900,000+ rooms type data. In a very short time, Optima has established itself as a market leader, helping hotels across the globe leverage the power of price intelligence and maintain rate parity across all channels. Related Link: RateGain