Optima was unveiled at the company’s Q3 Town Hall Meeting and is the latest addition to RateGain’s award-winning suite of products. Elaborating on this news, Mr. Bhanu Chopra, Founder and CEO, RateGain, says, "Optima is all about providing fine-grained data to our clients so that they can gain a deeper insight into their markets to maintain rate parity across channels. In the all new competitively priced version, the intuitive user interface prudently breaks market rate, OTA ranks and demand intelligence down to consumable insights so that the user can optimize room rates, maximize profitability, and stay ahead of the competition. So it’s high time to bid goodbye to manual forecasting and embrace technologically advanced pricing decisions." Mr. Chopra further adds, “Keeping Optima uncomplicated was deliberate as we knew that the suite would be catering to a wide range of accommodation providers, like independent hotels, mid-sized groups, large hospitality chains as well as OTAs. Solutions like Optima set a perfect example that software can serve a function effectively, and be intuitive at the same time. Its unique features like AirBnB supply and custom excel sheet makes the tool apt for the hotels who want to stay ahead of their competition .In the pricing plans, it offers everything from free trials at the entry level to low monthly and affordable annual plans, so that we can cater to varying levels of sophistication and diverse needs of our clients.” Key features of Optima – RateGain’s powerful Price Intelligence & Rate Shopper tool have been enlisted below: - Empowers the user to compare competitor rates & OTA rank in real-time along with the Parity Check reports. - Aggregates the market data continuously from the entire city and also provides Airbnb insights & your identified comp-set. - Discover who else are you competing with - ‘Fresh Comp-set’ from the eyes of the booker. - Keyword-based room type mapping unlike other price intelligence suites. - The database is refreshed daily or on live request through an intuitive system, and also allows on-demand report generation. - Get powerful actionable insights through a custom excel sheet report - Get Real time notification as email alerts as well as push notifications in smartphones. Related Link: RateGain