RTSuite Content will act as a live content data bank that allows hoteliers to manage and update hotel descriptions, room type details, services, contact details and locality information. Once updated, connected travel websites will be automatically updated, thus removing cumbersome multi-channel manual updates. With consumers spending hours on research, content is one key influencer for booking decisions. Quality detail and up-to-date information allow shoppers to better judge whether a property meets set criteria. This makes it essential that the brand is accurately and prominently described and represented. In time, RTSuite Content will merge into a central depository for managing all aspects of hotel content, hosting an index of all sales collateral media. “It is important that hoteliers become more efficient at managing their online web presence. Our product will assist in pushing all the necessary branding and property information to its relevant sales and marketing channels to ease this new administrative burden,” said Michael McCartan, COO, eRevMax. “Content is key! Customers want enriched content which in return is hard to manage manually. In time RTSuite Content will become a central point for managing all your marketing avenues including catalogue, website, travel operators and online sales channels, thereby keeping everything up-to-date and relevant. This tool will help hotels position the property exactly as it should be.” RTSuite Content was launched at ITB Berlin 2011; it is web-based and available as an add-on module with RTSuite. About RateTiger: RateTiger, the leading division of eRevMax, has become the industry’s benchmark for rate shopping; revenue management and online distribution, with the core objective to help the hospitality industry better maximize revenue by using ‘next generation’ innovative e-products. RateTiger enables hoteliers to save time and make money by making price comparison and updates of room rates and availability to multiple online channels as easy as possible. With over 600 distribution outlets connected to RateTiger (a large number of those using robust XML technology) hoteliers can now easily update multiple distribution channels and travel portals, report on bookings, help calculate rates, and gather rate data to benchmark competitors. RateTiger is also connected to the four major GDS. The RateTiger portfolio works in real-time to provide accurate and representative information and functionality for online sales and revenue opportunities. For more information please visit http://www.ratetiger.com.