Trends to Watch

- Advertisers will turn to ?measurability? and ?differentiation?
in the recession

- Search will not be immune to the impact of the economy

- Social Influence Marketing will go mainstream

- Online ad networks will contract; open ad exchanges will expand

- This year, mobile will get smarter

- Research and measurement will enter the digital age

- ?Portable? and ?beyond-the-browser? opportunities will create new touchpoints for brands and content owners

- Going digital will help TV modernize

Trends in Social Influence Marketing

- Social media usage will result in more influence

- The focus will shift to influencers

- Top-down branding will experience growing impotence

- Social advertising will grow up

- The portable social graph will fuel marketing innovation

- Not just friends, but friendsters, will start to matter

- Social influence research will become more important than social measurement

- Marketers will organize around Social Influence Marketing

- The intranet will join the Web

- Your CEO will join Facebook

Get the full report at Rezorfish (PDF 5.4MB)