Unfortunately, last-minute abandonments happen for most hoteliers, with numbers in the range of 81% abandonment often quoted. The first step towards shrinking that number is jumping into the mind of the consumer. Your potential guests are familiar with the idea of using multiple touch points, multiple devices and visiting multiple websites before making that final purchase. The challenge for the independent hotelier is clear: to drive as many users through your booking funnel as possible, without losing them to one of those other touch points or websites. Here’s the fix: for those who abandon, use re-targeting to give yourself a second chance and bring them back. Get the full story at the Net Affinity blog