We’re extremely excited to see this product rolled out for hotel advertisers on Dynamic Ads for Travel, as our clients have been involved in testing this feature since the pre-alpha stage through beta. What are Broad Audiences & How Do They Work? Broad audiences (also known as prospecting) is an audience targeting setting that allows advertisers to reach customers who are in-market for travel with a specific destination in mind but have not visited that advertiser’s site. Get the full story at Koddi