Expedia Private Label and Travelscope are signing a partnership that will allow Travelscope to offer a white label solution in the online and offline environment, making it the first of its kind in the ‘reader holidays offer’ environment.

By offering Expedia Private Label’s dynamic online product, customers will be able to create individual tailor made travel arrangements in a safe and trusted environment. They will also benefit from the expertise which Expedia has developed delivering tailor-made packages to consumers, both directly and through Private Label partnerships, such as Eurostar, John Lewis Partnership, Formula1, Swiss Air Lines, and Virgin Express.

“We are very pleased to be partnering with Travelscope” said Karen Bohannon, Managing Director for Expedia Private Label. “Expedia’s market-leading online travel product offering, combined with our Private Label distribution technologies, position us as the optimal provider of travel arrangements for such affinity relationships. Over the next six months Travelscope will make Expedia white label products available to all partners. We look forward to continually broadening this partnership and supporting Travelscope’s growth as Travelscope develops exciting new partnerships in 2007 and beyond.”

Whilst Travelscope offers its own array of travel products, it recognised the needs of the online young travel consumer market and with the expertise of the Expedia Private Label product, Travelscope will be able to extend its reach and offer its affiliates and consumers a choice of products and services.

Richard Ford, Managing Director of Travelscope added: “Over the past 15 years, Travelscope has become known as the most innovative, forward thinking operator in the reader holiday offers market.

"Partnering with almost every local, regional and national newspaper title in the UK, as well as a large number of consumer magazine titles, we have unique access to a huge and varied audience. Today’s deal with Expedia enables us to complete our product circle by introducing the concept of individual travel to the reader offer market, something that has been completely overlooked until now. Our new partnership with Expedia strengthens our position as the market leader and provides our loyal media partners with another new revenue stream in a very competitive market.”

“We welcome Expedia’s knowledge and experience of the online individual travel market, and look forward to working with them and strengthening our relationship as we roll out the project to our partners.”

Related Link: Travelscope