The study was aimed at helping hotel chains, with properties around the globe, better serve guests with different cultural backgrounds. Among the travelers from eight countries, most ranked location and price as the top reasons for choosing a hotel. The exceptions were Italian travelers, who ranked a hotel’s reputation above price, and Spanish travelers who ranked previous experience higher than price when booking a room. Still, the report said travelers from some countries are harder to please than others. For example, Japanese travelers typically give the lowest ratings when asked about their satisfaction with hotels while Americans usually give the highest ratings. Get the full story at the Los Angeles Times