This is somewhat paradoxical because it would be a highly positive relationship for both parties - Hotels would reduce their dependence on OTAs and would have the perfect partner if they were to offer exclusive prices on their website. - Meta search sites would have the only channel different to the rest (there are many OTAs but only one official website), which in many cases offers the best price. To be a price-comparison website without having the best price would be a failure. This lack of understanding between hotel and meta search sites paves the way for OTA sales, especially for Booking.com, the undisputed king of this industry in Europe, who always wants to be in the top spot at no matter what price. The other big loser is the final client, who shall have to expressly google the hotel’s official website in order to find its price. Get the full story at mirai