Leonardo Worldwide Corporation and Red Roof have been working together to strengthen the way Red Roof properties are presented online. Utilizing Leonardo’s VScape Digital Asset Management System as its central hub to manage and distribute hotel visual content, Red Roof has direct connectivity to the largest network of travel websites and advanced multi-media display technology used to present hotel visual content throughout the RedRoof.com website. Media Syndication to Largest Network Leonardo’s VScape Digital Asset Management System connects R ed Roof with the industry’s largest network of travel websites to: - Syndicate visual content to over 120 directly connected travel websites, including all four GDSs, major OTAs, non-OTA travel research sites as well as tens of thousands of forward distribution channels. - Ensure the right images are displayed for its hotels through automated matching using GDS codes. - Upload images in any size and format and for automatic re-sizing and re-formatting to meet the requirements of each channel and device. - Tailor image syndication for specific guest segments on corporate self-booking tools, leisure travel websites and specialty sites. - Quickly and easily report on media views and performance across key channels. Enhanced Visual Experiences on RedRoof.com Leonardo’s Multi-Media Display Galleries, also managed through VScape, enhance the visual experience on Red Roof’s website by: - Getting large, high-resolution visuals in front of website visitors on multiple pag es, including search results, property detail and reservation pages. - Displaying multiple types of media including images, 360° virtual tours and video. - Presenting optimized galleries to website visitors according to their software, bandwidth and device/screen size. - Ensuring media loads quickly through the world’s most reliable Content Delivery Networks, distribute d globally. Red Roof has also chosen Leonardo’s VBrochure Online Merchandising System as the preferred solution for its properties to syndicate virtual tours and video as well as additional photos to the VNetwork. “We are pleased to be helping Red Roof create more engaging visual experiences for their hotels on travel websites and brand.com which we believe has a significant impact on their engagement and sales conversions. Red Roof benefits from being able to manage hotel media for syndication to our network and display on their websites using the same system and joins many of the world’s largest hotel chains that have integrated our media display galleries on their websites,” said Leonardo’s President, John McAuliffe. “We know that visuals influence hotel bookings and that consumers are expecting highly visual experiences at all stages in the hotel shopping journey. After using numerous different vendors and systems for managing, distributing and displaying media, we needed a technology-focused partner like Leonardo to bring it all into one place and ensure we are always meeting consumer expectations for hotel media on our website and third party channels,” said Marina MacDonald, SVP Sales and Marketing at Red Roof. Related Link: Leonardo