By wasting data, hotels are losing major opportunities and revenue generating potentials. Businesses primarily lose data when they do not have the proper technology to collect and analyze the data. Without investing in technology solutions to better understand your hotel’s data, it is nearly impossible to comprehend the information, let alone gain results from it. While hotels are beginning to understand the importance of technology solutions and hotel data platforms, these software and applications cannot be of use to a hotel if its people do not understand how to use them or the solutions they are producing. Get the full story at SnapShot