Properties should not wait for OTA commissions to improve; they should continue to control what’s in their power, namely pricing rooms for maximum profit. Undoubtedly, several parts of the AH&LA’s campaign are important to hotels, including highlighting OTAs’ hidden service fees or the unscrupulous practices of “rogue OTAs” disguising themselves as a direct-booking channel. Hotels should also support the trade group’s plans to market the hospitality industry as one of technology innovation and to lobby for pro-hotel appointees to the Federal Trade Commission. As for the marketing campaign to paint Expedia Inc. and Priceline Group Inc. as “monopolistic”? It may be good PR, but I don’t see it having a substantial impact on any hotel’s bottom line in the near future. Get the full story at Duetto