"Do millennials matter?" USTOA President Terry Dale asked the organization's members during a general session meeting. On the one hand, they represent the future, right? So it makes sense to get into their heads and try to engage with them while they're still developing the ways in which they want to explore the world -- the "get 'em while they're young" approach. But on the other hand, baby boomers still represent the majority of wealth in this country and continue to have that even more priceless commodity of time. And boomers are still the bulk of business for tour operators. According to the annual survey of USTOA members, about half of their customer base is made up of travelers age 50 and older. So why should tour operators even care all that much about millennials? Get the full story at Travel Weekly