The growing number of individuals who are gaining better access to the Internet and mobile devices opens a world of potential consumers for brands. This data can inform luxury marketers of the top social channels in specific countries and will likely aid in the integration of brands into nations that have previously been overlooked. “The internet may follow the same architecture all over the world, but the way people use and experience it varies hugely, even between neighboring countries,” said Simon Kemp, regional marketing partner (Asia) at We Are Social. “What particularly stands out for us in the report are the stark differences in usage behavior across BRIC countries,” he said. “Internet penetration across Russia (60 percent), Brazil (54 percent) and China (47 percent) looks quite healthy, but at just 19 percent, India still has a long way to go in terms of internet empowerment. Get the full story at Luxury Daily