Travel and tourism marketers are actively looking for new ways to appeal to them. But there huge variability between European countries in their planning and booking behaviour. Messaging to all of Europe with a one-size-fits-all approach isn’t a strategic use of your marketing spend. Our 2016 Europe Travel Trend Report breaks down those differences and provides travel marketers with the insights necessary to reach your target audience at just the right time in the booking cycle. Get the full story at Sojern