For these young travelers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel.

Significant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights.

The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel.

The following report by PATA and comScore provides an overview of key trends in the global online travel industry, with a focus on the Asia Pacific region. The report also provides analysis of the low-cost airline market and how consumer demographic trends are influencing these growing online brands.

Download the full report from comScore (free registration required)