Extracted from TrustYou’s guest feedback database and its analytics capabilities, the impact scores represent the hotel categories that travelers notice and rate in their online reviews, in order to bring attention to their performance. The impact scores are divided into semantic categories, such as positive and negative ones, and reflect features like room maintenance, staff friendliness, housekeeping, etc. and their impact on the overall score of a hotel. The new TrustYou report highlights noticeable variations between different regions of the globe and the top 3 impact scores that are most influential in each area. The recent analysis also reveals certain similarities and standards among regions, such as the positive value of the service and the friendliness of the staff, and the management. On the other side of the spectrum, it is unveiled that the most common negative impact scores are the rooms, their maintenance and cleanliness, as well as the bathroom. Get the full story at TrustYou