The Travel Marketer's Guide to the U.S. Digital Travel Landscape, a free research report by Phocuswright prepared in partnership with Bing, finds that digital channel share has surpassed two thirds of total travel industry expenditure on advertising (adspend). Online travel companies – including OTAs and metasearch sites – allocate significantly more of their adspend (nearly three fourths) to digital. Mobile is also playing a larger role in travel advertising. On average, travel supplier brands allocate 44% of their digital spend to mobile channels, while online travel firms are even more focused on mobile advertising, allocating more than half. Get the full story at Phocuswright and download the report at Phocuswright (free registration)