According to MBLM's Brand Intimacy 2015 Report, the travel industry ranks ninth behind eight other industries in brand intimacy — the relationship between a person and a brand that goes beyond usage, purchase and loyalty — in the U.S. Automotive, retail, health and beauty, tech and telecom, entertainment, financial services, consumer packaged goods and apparel all outperformed the travel industry. For perspective, the top-performing travel brand, British Airways, ranks 70th out of 200 total brands. Other well-known airlines including Southwest Airlines, JetBlue, Delta Air Lines and United Airlines were joined in the travel industry top 10 by Four Seasons, Ritz Carlton, Marriott, Hilton and Holiday Inn. Get the full story at Travelpulse and MBLM