"TrustYou has a philosophy of the review space overall and how it relates to driving revenue. Our newly launched Reputation Machine campaign focuses on this: the 360-degree approach to the ORM space and driving revenue," said Jost. "The bottom line is to impact the bottom line." As part of the launch, hoteliers, destinations and online tour operators are invited to attend a series complimentary online webinars. The 30-minute sessions will help travel industry professionals better understand The Reputation Machine and how it helps to drive reviews and revenue through a strategic combination of monitoring, surveys, content distribution and marketing. Participants will also learn more about the TrustScore, an independent ranking that is a compilation of all online comments and reviews. On a scale of 100 the hotel gets a score that is representative of what is being said about them across the Internet. The higher the score, the better endorsement it is. It is quickly becoming a new barometer to measure success from direct consumer feedback; and an important marketing tool. "Behind every great machine is wealth of manpower, a passionate problem solver, a pursuit of doing something better, something smarter," Jost explained. "The manpower behind The Reputation Machine is a combination of the TrustYou team and the hotel team. It's a machine that goes beyond reputation; it's about reaping the rewards of positive feedback, rewarding a job well done and increasing revenue." For a full list of Reputation Machine webinar dates and to register, visit here.