Hoteliers were asked two questions. The first investigated what they thought were the top three priorities for guests when researching a hotel. They could choose from the following: - Online reviews - Quick and easy booking experience - High quality images - Local activities and tourist attractions - Detailed property information on your website and/or OTA profile - Transport and accessibility Online reviews (81%) and high quality images (72%) ranked first and second, and there is real evidence to suggest hoteliers are on the money with these answers. Get the full story at SiteMinder