The rise of the middle class in Asian populations is a trend that is finally tilting the balance of consumer purchasing power towards Asia. This has important ramifications for travel companies serving the region. At the Asia Travel Leaders Summit (ATLS) 2012, a joint-study by Singapore Tourism Board (STB), The Boston Consulting Group (BCG) and Visa revealed that by 2020, Chinese, Indian and Indonesian Middle and Affluent Class (MAC) travellers alone will contribute US$300 billion in outbound travel spend. While statistics like this are heartening and many attractive business opportunities await, there are also an abundance of challenges for those seeking to capture a slice of Asia’s consumer market. Get the full story at Travel Daily Asia