What’s interesting to note, and supportive of the trend, is that Facebook wasn’t alone. Twitter saw a 19.8% drop in hotel and resort tweeting frequency, going from 48.1 tweets per month in 2014 to 38.6 in 2015. YouTube saw the same as uploads declined 14.1% over the same period. In other words, resorts as a whole are slowly cutting the amount of content they push through their social channels. Whether it’s a result of the cost of content, a focus on quality over quantity, lack of organic reach versus cost of paid reach, or something else entirely is tough to say. Regardless of the cause, this will be an interesting trend to watch in 2016. Get the full story at Ryan Solutions