For example, if General Managers set objectives to respond to 100% of reviews, then sometimes responses are only published two or three months after the actual review has been written. This is often counter productive as resources are spent on responding to old reviews and the likelihood of these being read is low due to the age of the review. Based on our experience, we recommend focusing on responding as quickly as possible to the most relevant reviews, rather than trying to respond to all reviews over a long period of time. An appropriate objective could be to respond to 40% of reviews but making sure they are responded to within 3-5 days. Responding to negative reviews tend to take priority over neutral or positive reviews as they often call for an apology or clarification. Get the full story at ReviewPro