Integrating data from the various systems and resources is an important first step. Revenue management used to focus primarily on setting room prices and optimizing room inventory. The revenue manager’s main job was to analyze data to recognize trends and make pricing and inventory management decisions. Over the last ten years, due to technological advances, the scope of RM has expanded as traditional hotel revenue management practice became much more complex, while offering new approaches to enhance hotel revenue. Today, revenue management strategy goes beyond pricing and inventory management, and revenue managers should look for new ways to optimize revenue growth and profitability. Get the full story at Ecole Hoteliere Lausanne