Revenue management is a relatively new hotel industry discipline and has yet to find a universally accepted spot in the hotel management landscape. Newer still is Revenue Strategy, which requires a cultural change across the organization to get the revenue department collaborating closely with operations, sales and marketing to work together toward shared profitability goals. At some properties, revenue managers report to the rooms department executive. Sometimes they report to the director of sales or director of marketing. And while that seems to make some sense - after all, revenue management is a hybrid function between sales and marketing - such a structure can create inherent conflicts that can ultimately hurt every hotel’s stated business mission to maximize revenues and profits. Get the full story at Duetto